Why You Shouldn’t Use WordPress Plugins for Email Marketing?

Why You Shouldn’t Use WordPress Plugins for Email Marketing? WordPress is a robust platform with built-in capability to send email notifications. However, it was not designed to send out email newsletters.

WordPress Plugins

There are plenty of WordPress plugins that allow you to send out newsletters without signing up for an email service provider. Using such a plugin to build your email list is a terrible idea. First, your WordPress hosting provider would consider this as a misuse of its terms and service. These mail servers are often poorly configured, have strict limits, and cannot send all your emails at once. Almost all users who start out with a WordPress plugin or an email script end up registering with a proper email marketing service. The switch affects their existing subscribers as many email service providers will ask them to opt-in again. Many small businesses and bloggers don’t realize how important it is to use email marketing. They keep adding new content and reach out to audiences on social media, while ignoring the most cost effective marketing tool at their disposal. As web development company, we also provide WordPress web designer and developer services, please check them out as well. Almost 75% visitors coming to your website from search engines will never come back again. Building an email list allows you to reach out to your users, bring them back, and boost your sales.

Signup Form

Many bloggers and small business owners just place a signup form on their website and then forget about it. Your users have a shorter attention span, and unless you are a celebrity, most users will probably not even notice your signup form. You will need to improve your lead generation by placing multiple option forms at strategic locations. You can use smart popups, slide in forms, after post options and many more ways to make your email signup forms more noticeable. If you haven’t already done so, then it is time to sign up with a reputable email service provider. This will ensure that you don’t lose any email address and that your emails always land into user’s inbox. Have some time? Visit our website or LinkedIn page to know more.