How to Find SEO-Friendliness of a CMS System

Finding and solving the content management system (CMS) issues is one of the most important tasks for SEO professionals. They should need to learn that how to find and resolve such issues. From an SEO perspective, let’s explore and address some of the functionalities that should be kept in mind while considering and evaluating SEO friendliness of the CMS system. Customization of Page Title, Mata Data: Any good CMS allows the following customization.

• Page title
• Meta keyword tag
• Meta description
• H tags

There should be an option available to change according to the requirements.   URL Structure: The biggest issue with CMS customization is to produce a unique URL for duplicate content. If your system produces multiple URLs for the same content, this will create the duplication problem. Make sure your system produces the SEO-friendly URLs. It is preferable but not essential that you would be able to create keyword focused or static URL but the link address should be the only one for each product or content. Function to Create XML Sitemap: This is not a serious problem at all if your system is not having the XML sitemap creation function as there are many other ways to produce this option. However, it makes things easier if the sitemap option does exist in your system. Status of Breadcrumb Navigation: Breadcrumb navigation is the technique that helps to make your site more accessible, including the option of revealing the user’s location in the site or web application. The good CMS system supports the breadcrumb navigation. It is most important for a better user experience and link connectivity for the pages not found in the global search template. A well-organized CMS gives you a dramatic experience for your SEO performance. On the other side a bad CMS kills the hope badly that you have for the success.