If you’re doing the internet marketing right, visitors will be coming to your landing page rapidly. Your landing page is crucial. It’s often the first real encounter people might have with your brand. That first experience is what they’re going to talk about on social media and you never get a second chance to make a first impression.
But a good landing page isn’t just about impressing visitors and preparing them for conversion. It’s also a crucial part of PPC and SEO success. A great landing page that converts often leads to higher rankings and lower ad spend. A bad one can threaten your entire AdWords account and get your site yanked from the listings.
We want to help you ensure your pages are up to snuff. Here are some things you should be checking for this purpose:
Page Speed
Page speed is more important on landing pages than anything else. When someone clicks an ad they are primed to convert, but you have a very small window. Your pages should load within 1-3 seconds of a click. Any longer than that and they’ll bounce off to another page.
Show the first step to the visitor
Once they land, they need to be presented with a single clear call-to-action and how to follow the offer. Present your offer and what they need to do to get it. If they can’t understand what you want and what they’ll get immediately, they’ll leave your page behind.
Social proof
Great landing pages deliver their message this way.
- This is my product and business
- Here is what you can receive and the benefits you’ll get
- To receive it, follow these instructions
- Here is some proof that the results will be as advertised.
