Video advertising is definitely rising. Statistics and studies prove that using videos for businesses really helps a lot. According to Forrester Research, videos have 50 times more chances of making it to first page of the rankings than the traditional text posts. That’s an impressive statistic!
Video advertising is essential for businesses for a variety of reasons. First of all, making and posting videos online is relatively inexpensive. Second, once published, the videos will stay forever. In fact, they can still get a lot of views a year after the publishing date. Furthermore, social media platforms are the best places in terms of video sharing and posting. Given the right marketing and advertising strategies in creating and posting videos, endless viral opportunities are not always hard to reach.
Following are the tips to have a successful internet marketing strategy by using videos.
- Make the Title of the Video Count
Similar to a blog post’s headline, video titles must also create significant effect to gain more views. There are two main reasons why it is important to make video titles count. First, a catchy title can easily grab the attention of the viewers. Second, if there are any appropriate keywords used in the title, there are chances that they will show up as results of a particular topic on search engines.
- Include the URL in the Video
Make the most of various editing features of particular softwares when editing videos. Try adding text boxes to the video. This is where to put the website address and subscription info to gain exposure.
- Don’t Forget to Attach an HTML Link
When posting a video on YouTube, users have the option to provide a brief description about it. Don’t miss this opportunity to provide links that your viewers can visit.
- Don’t Rely Solely on YouTube
Most people use YouTube to post videos. Don’t depend on YouTube’s power alone and embed the video to other websites. In this way, the target audience will increase because more people will spend time in viewing the video on different platforms.
- Never Pitch-in Sales
The web is already cluttered by sales, so make sure not to be associated with this. Even if it entails selling, get away with the focus to sell a particular product or service. Instead, use the video to discuss solutions, define specific problems and support other claims. Video advertising will attract more customers and viewers if the right kind of approach is applied.
- Make Viewers Hear a Story
People can always relate to a compelling and inspiring story. Mention a lesson that they will get from that story. Recall a particular event happened in the past that shaped the business into what it is today.
Video advertising can really be helpful for your digital marketing campaign. Follow these tips and make the most out of them.
Read more: Don’t Underestimate the Power of Social Media Reviews
