Grow Your Online Market Share with Similar PPC Budget

Pay-per-click (PPC) is the amount advertisers pay each time a user clicks on their ads. The main objective of PPC is to increase the online market share. It is one of the best advertising models, only if those clicks actually turn into sales. Many advertisers or businessmen, availing SEO services, claim that, even if the PPC campaigns are providing marginal profits, their ad spendings aren’t producing properly. The solution they usually find for this problem is to increase the PPC budget. But this isn’t the only solution available. There must be something that can be done without increasing the PPC budget. For this purpose, we need to find the main problem behind those ineffective techniques. The Main Problem is:

Many studies have shown that the PPC campaigns suffer due to the problem with the keywords.
Most of the advertisers believe that their customers use un-discovered keywords (not common ones) in their searchers.
For this problem, they bid on any keyword which, they think, can be used by the customers.
This approach reduces the market share.
If we look deeply in the definition of market share, which is “the percentage of total sales volume in a market captured by a brand, product, or company”, then one thing is certain that it has nothing to do with how many keywords trigger your ads.
Due to this issue, your potential keywords also get affected.

There is definitely a solution for growing the online market share, without increasing the PPC budget. This solution consists of three steps. Select Your Top Keywords: Almost all the advertisers know which the top keywords of the website are.

Open your AdWords account.
Set the date range to four to six months.
Click on the keywords tab.
Click the filter tab and choose the criterion which you think is best to measure the success.

After applying the filter, look answers for the following questions.

To which ads, your top keywords are linked?
Do specific campaigns contain your top keywords?
How much do you spend on your top keywords?
Should any of your keywords be split off from their existing campaign to form a new, more targeted campaign?

Once you have the list of the best and worst keywords, it is the time to move on to next step.

Stop Wasting Your Money on the Worst Keywords:

If you have found in the first step that you are spending more money on your worst keywords, then stop doing it.
Eliminate the useless keywords.
OK! You can celebrate now, but let’s not forget the third step.

Increase Your Market Share:

Redirect your previously wasted money towards the best keywords.
With this redirection, you will see that the cost-per-sale is decreased too.

Remember that you can get extra clicks and impressions with a wide range of keywords, but the sale volume will only be increased if you spend your PPC budget on the right and best keywords. Also read: No Ads on the Right Side of Search Results