Reasons of Failure of Your Facebook Strategy

Most of us have been guilty of at least one of these Facebook pitfalls at some stage of internet marketing. While they won’t necessarily make or break your business, making improvements in these key areas can boost overall Facebook Page engagement, maintain loyal customers and position your small business for success with potential customers. Let’s see the reasons of Facebook strategy failure.

You don’t diversify social content on your Page

While we all love a great photo or meme, a business’s Facebook Page needs to have more than that to keep up meaningful engagement. Pages that only share photos provide no reason for a follower to convert. They also don’t take advantage of sharing content that can move prospects further into the sales cycle toward a conversion. Try sharing articles and information that’s interesting or useful to your potential customers, as well as relevant to your business. You’ll likely find that people will respond more positively when there’s a healthy mix of content that meets their needs along with content that’s directly promotional.

You only talk about yourself

Have you ever had a friend who can’t stop talking about himself? It’s a major turn off to hang out with someone who’s entirely self-absorbed and doesn’t listen to you. The same goes for Facebook. While it may be tempting to push as many promotional messages as possible, doing so can come with a huge drawback, which is decreased engagement. The more your social content engages your ideal customers, the more likely it is that they’ll move further along the sales cycle to produce a return.

You don’t reply to messages

Followers and consumers expect to be able to contact you through your Facebook page. Even if you don’t answer messages right away, make a point of treating Facebook messages like email inquiries and seek to get back to people within 1-2 business days.

You don’t share useful updates about your business

You’re missing out on a way to connect with your followers if you don’t share updates on Facebook about changes to your hours for holidays or about that new mechanic or dental hygienist who’s just joined your team. So, keep in mind all these tips and make your Facebook strategy successful.