Why Google loves strong brands: It is very difficult to define a “brand”. According to David Ogilvy brand is the intangible sum of the product attributes. Of course, a brand offers services instead of products, but this is not entirely correct. Google's concept of a brand is maybe less undefined,...
Digital Marketing as Need of modern Man
What is digital marketing? Digital marketing refers to advertising delivered through digital channels to promote brands and connect customers using the internet and other forms of digital communication such as: Search engines, Websites, Social media. The key to success of online business is possible when you establish the presence of...
LinkedIn Enabled the Hashtag Function (Again)
Yes, you read the title correctly that LinkedIn Enabled the Hashtag Function. LinkedIn now supports the use of hashtags again. The word ‘again’ is written here because LinkedIn enabled this functionality back in 2013 too. But the user response was really poor and they had to roll it back. LinkedIn...
Reasons of Failure of Your Facebook Strategy
Most of us have been guilty of at least one of these Facebook pitfalls at some stage of internet marketing. While they won’t necessarily make or break your business, making improvements in these key areas can boost overall Facebook Page engagement, maintain loyal customers and position your small business for...
The Top Benefits of Digital Marketing for Businesses
What does the term ‘Digital Marketing’ mean? It is the promotion and advertisement of products, services, brands, and the company itself via the use of any form of electronic media. The methods of marketing have changed drastically, with everyone preferring to use electronic forms of sales and marketing and purchase...
Social Media Platforms for Business Productivity
For an increased business growth, social media can be the reason of organizational productivity. It is, without any doubt, the core of internet marketing. Now-a-days, consumers of different products/services stay connected with each other through their social networking accounts. They can share their love for a certain company or brand...
Changes in Facebook Page Management
If you are doing internet marketing and have a Facebook page for your business, then you might have noticed some changes in accessing and interacting with the page. If you haven’t noticed, then don’t worry because we are going to tell you each and every thing that the recent update...